Technical articles published in business-to-business magazines establish a company as an "Industry Leader", a product or technology as "the Most Advanced", and the service as the "Most Complete." They are more effective when addressing engineers and specificiers than most full page 4 color ads, because the reader gets something of value. The reader increases his knowledge and develops a greater awareness of the company, product, technology, or service. For additional information on this credibility building tool, check Technical Articles on the Contact page.
What is sent when a customer or prospect wants more information on a promoted product? A catalog the size of the Manhattan telephone directory or a targeted data sheet and brochure designed to cross sell? For information on how to answer requests for information effectively and save money in the process, check Brochures/Data Sheets on the Contact page.
An important part of any promotional program is advertising. It builds awareness and image. It is estimated that an ad has only fractions of a second to catch a reader's attention. What are the elements of an ad that can catch and hold attention? Why is a carefully created program necessary? For additional information, check Advertising/Ad Program on the Contact page.
Possibly the worst experience on a sales call is when the potential customer asks for specs on a newly advertised product the salesperson never even knew existed. One of the very best ways to provide Reps, Distributors, or the company's field sales force with information on new products, new specifications, and new policies, short of face-to-face meetings, is an intracompany or sales department newsletter. For information on how to keep your sales force up to date on new products, policies and competitive information, check Intracompany Newsletters on the Contact page.
Interactivity in a product promotion is not only beneficial, but fun for the potential customer. Advertisments, newsletter and product releases can include movies and sound when produced on a CD Rom. For additional information, check Multimedia Packages on the Contact page.
Outline drawings, block diagrams and technical illustrations for brochures, data sheets, catalogs, newsletters, direct mail pieces and technical articles. For additional information, check CAD Drawings on the Contact page.
An effective tool to reach targeted segments of industry. Also an effective tool to introduce new products to existing customers. For additional information, check Direct Mail on the Contact page.
A well organized presence at Trade Shows builds confidence in prospective customers and loyalty in existing customers, and it does not have to destroy your budget. For additional information, check Trade Shows on the Contact page.
An excellent means of increasing traffic to you site and generating leads. For additional information, check Blogs on the Contact page
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